Why Plant-Based?
Welcome to the place where vibrant, mouth-watering flavors and rich, nutrient-dense foods find the power to surprise and delight.
“Where has this been all my life? If all plant-based food was like this, I'd eat this way all the time!”
— Max Turner
What does Whole Food Plant-Based Mean?
Let’s start here. The key to understanding this way of eating is in understanding the two big parts of the term.
Plant-Based simply means every ingredient comes from from a plant. There are no animal ingredients like meat, milk, eggs, or even honey.
Preparation — However, it’s also important to understand the role of how food is prepared. Part of what makes this way of eating so effective, beyond the ingredients themselves, is cooking methods which use minimal sodium, no added sugars, and, whenever possible, oil-free cooking techniques. Minimizing sodium intake and artery-damaging oils are also essential parts of the puzzle that yield the benefits below.
Whole food means your food is made from scratch with fresh (never frozen) ingredients. Nothing is heavily processed or made with artificial ingredients to cut corners.
Why Do People Eat Whole Food Plant-Based?
Everyone has a different “why” for eating whole food plant-based, but these three probably lead the pack.
Culinary Adventures!
Many people see whole food plant-based cuisine as its own dynamic category to be explored. Whole foods deliver full flavor, and the innovation and creativity being poured into new ways of celebrating this food is incredible. Just take a look at our menu to see what’s possible!
Environmental Sustainability
Whole food plant-based diets help reduce carbon emissions by reducing the consumption of animal products. Meanwhile, sourcing fresh ingredients close to home and avoiding processed foods reduces the fuel and energy waste of long-distance transportation.
Health Benefits
A whole food plant-based diet has been proven to reduce the risk of and even reverse diseases like cardiac disease, type 2 diabetes, and cancer. Its benefits are constantly being studied including newer ones on the diet’s ability to help Alzheimer’s patients.